Axle AI at the ABU AI Forum 2025: Tech Innovation with a Conscience

Axle AI’s Nusrat Akter Lovely made an important contribution to the ABU AI Forum 2025 in Beijing.

As a member of the panel discussing “Tech Innovation with a Conscience – The Sustainable Broadcasting”, Nusrat highlighted how Axle AI’s on-premises, AI-powered media asset management (MAM) is helping broadcasters meet their sustainability goals.

Smarter, Greener Innovation 🌱

In a world increasingly reliant on cloud solutions, Nusrat made a strong case for an alternative: local, efficient AI workflows that broadcasters can fully control, without the environmental cost of massive server farms.

Our on-prem AI MAM offers a more sustainable approach by:

• Reducing reliance on energy-intensive cloud infrastructure

• Keeping media workflows efficient and local

• Enabling smart search and automation without sacrificing control

She also emphasized several of Axle AI’s dynamic and powerful, AI-driven features that support this shift toward sustainability:

• Scene understanding

• Semantic search

• Face & logo recognition

• Object detection

• Transcription

• OCR (optical character recognition)

As Nusrat shared with the audience:

“Cloud AI infrastructure demands immense energy through constant server usage and data transfers, while on-premise solutions help cut down that carbon footprint significantly, without compromising performance.”

A Global Dialogue on Purposeful Innovation 🌏

The ABU AI Forum brought together leading broadcasters, technologists, and innovators from across the Asia-Pacific region. Axle AI was honored to be part of this essential conversation on aligning AI innovation with sustainability and responsibility.

A big thank you to the Asia-Pacific Broadcasting Union and all the organizers and panelists who made the event possible!

Want to learn more? Contact nusrat@axle.ai or visit www.axle.ai.