Axle AI at IBC 2025: Transforming media search with on-premise AI
IBC 2025 in Amsterdam was an incredible experience for the Axle AI team. Over four exciting days, we connected with hundreds of media professionals, broadcasters, and content creators eager to learn about on-premise AI-powered media management.
Our booth in Hall 7 was buzzing with energy. Here’s a recap of what we showcased and why it matters for the future of media workflows.
Radically Simple Media Management
At Axle AI, our mission is to make video search and media asset management radically simple. At IBC, we unveiled a series of announcements that highlight how AI can streamline workflows for broadcasters, post-production teams, and media companies of all sizes.
#4 – Multi-lingual Semantic Search
Finding the right clip has never been easier. Our multi-lingual semantic search lets teams quickly find content using natural language: in English, Spanish, German, French, Japanese, and more. For global media teams, this breakthrough means faster collaboration and easier access to content.
#3 – Mobile UI for iOS & Android
Media workflows don’t stop at the office. With our new mobile user interface, available for both iOS and Android, teams can search, upload, review, and approve media on the go. Whether you’re on set, in the field, or working remotely, your media library is always at your fingertips.
#2 – Storj + Axle AI Partnership
We’re proud to announce our partnership with Storj, a leader in decentralized cloud storage. Together, we enable customers to deploy a private, AI-powered media cloud with secure, sovereign storage. This solution combines the scalability of the cloud with the control media companies need, seamlessly integrated with Axle AI’s search and workflow tools.
#1 – Auto-Lipsync Powered by AI
One of the highlights at IBC was our new Auto-Lipsync integration with Sync. This feature allows teams to adapt or dub dialogue in any language, almost instantly and at a fraction of the traditional cost. For distributors and content owners, this opens up affordable ways to expand global reach and accessibility.
Why This Matters
Media companies today face the challenge of managing massive volumes of video content across multiple platforms and locations. Axle AI’s innovations, from semantic search to AI-powered dubbing, make it possible to:
Speed up video search and retrieval
Streamline collaboration across teams and time zones
Reduce the costs of dubbing and localization
Deploy cloud solutions without sacrificing control or security
By combining on-premise media asset management with the best of cloud AI tools, Axle AI is giving creative teams the flexibility they need to thrive in today’s fast-paced media landscape.
Looking Ahead
IBC 2025 was a fantastic opportunity to showcase how far media management has come. We want to thank everyone who visited our booth, joined a demo, or had a conversation with our team.
If you missed us at IBC or want to learn more, you can still book a demo and see how Axle AI can transform your workflows.
